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Doctor of Education Student Start-up Named Champion at Alibaba’s Pitching Competition



Bridge AI is a distance-learning system that aims to support parents in conducting Applied Behavioural Analysis therapy for their children with special educational needs (SEN) at home. The system, founded by Victor Wong, a Year 1 student on the Doctor of Education (EdD) programme at The Education University of Hong Kong, helps develop individualised education plans for children through digital technologies such as artificial intelligence and the Internet of Things.

“We hope that SEN students can maximise and sustain what they have learnt, so they can shine in their own lives,” said Wong. “Bridge AI has made it possible for parents to conduct and continue their training sessions with SEN children, especially when learning centres were closed during the pandemic. The AI engine recommends courses that match with the learning needs of the children.”

The innovative system earned Wong the title of Champion at JUMPSTARTER IdeaPOP! 2021. The pitching competition was organised by the Alibaba Entrepreneurs Fund for local university students. He received a cash prize and mentorship sessions from the Alibaba ecosystem to further improve the project.

 “I have decided to enter Bridge AI into several competitions. This gives me the opportunity to discuss the concept with different industry professionals. Apart from improving the operational model to solve the market pain points, I have also learnt from judges from different industries through JUMPSTARTER IdeaPOP! 2021.”

Taking the EdD programme allows Wong to understand the global trends of education development and enhances his knowledge in special education. It also provides valuable opportunities for him to exchange views with peers and industry experts at international conferences, helping him better develop his education business.

For those interested in start-up, Wong advised them to test and discuss their ideas with professionals in different contests before drawing up a business plan and building a right team to make it happen.

In addition to the Bridge Academy Education Centre, Bridge AI will be adopted in SEN schools and centres of Caritas Hong Kong, Heep Hong Society and Hong Chi Association, to support SEN children in developing their capabilities in speech and language, physical, intellectual and social aspects. To learn more about Bridge AI, please visit its Facebook page.