Dr Hung Keung Receives Silver Medal at iENA Exhibition
Dr Hung Keung, Associate Professor in the Department of Cultural and Creative Arts, recently received the Silver Medal at the 70th International Trade Fair “Ideas – Inventions – New Products” (iENA) in Nuremberg, Germany.
The award recognised Dr Hung’s research project “Interactive Chinese Characters as a New Learning Method”. This pedagogy integrates digital media technology with the meaning and structure of Chinese characters to create an inclusive art education system. It integrates Chinese ‘brush writing’ and ‘painting’ practice in 2D and 4D as part of creative teaching methodologies, providing learners with an elevated experience with the cultural ideas of observe-appreciation, play-appreciation and literati, with Chinese characters. Combining Chinese culture, arts and digital technology, both experienced learners and novices can contribute to the learning process in different ways, enhancing cross-generation and cross-cultural relationships.
The first inventions and new products exhibition took place in Nuremberg in 1948. Since then Nuremberg has established itself as a city of inventors and the iENA as a meeting point for international inventors. On its 70th anniversary, iENA shined with a new look: the approximately 800 inventions from all over the world were presented for the first time in the new 3C exhibition hall of the Nurenberg Exhibition Center, from 1 to 4 November 2018.