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Bachelor of Arts (Honours) in English Studies and Digital Communication

  • NON-JUPAS Code

  • JS8675/NJ8675


  • Study Mode

  • Full-time


Programme Leader


  • Study Period

  • 4-year (First-year-first-degree)
    2-year (Senior year entry)






The BA(ESDC) programme aims to cultivate a new generation of English studies students with strong digital literacy skills through a digitally enriched curriculum. The programme provides a wide range of courses to build a solid foundation in English language, linguistics and digital literacy, consolidated by hands-on experience in using digital tools for language applications. Students will be empowered to develop digital contents for the learning and teaching of languages, to publish in digital media and to support and critically evaluate digital communication solutions. A combination of English studies and digital communication technology will allow students to further contribute to the transformation of education, media, and publishing in the digital age.


Programme Aims


Upon successful completion of the programme, students should be able to:


  1. Demonstrate a high level of proficiency in English;
  2. Use up-to-date linguistic methodologies to analyse the use of English language across domains;
  3. Develop digital contents for applications in multilingual and multicultural settings;
  4. Utilise state-of-the art digital tools for digital communications;
  5. Develop and apply critical thinking and problem-solving skills to contribute to the technological advancement of education, media, and publishing; and
  6. Exercise an enhanced awareness of the ethical dimensions implicit in the digital age. 


Programme Structure

Components (First-year-first-degree)
Total 121 Credit Points (cps)
Components (Senior year entry)
Total 60 Credit Points (cps)
Final Year Project6cpsFinal Year Project6cps
General Education22cpsGeneral Education/ Language Enhancement9cps

Language Enhancement






Students are required to participate in a compulsory internship (3 cps) in their summer after Year 3. The Internship aims to enable students to integrate and apply in real-life settings the knowledge and skills gained in their studies. The Internship also prepares students to handle challenges they may encounter in real work situations, and provides opportunities for them to consider their future career directions.


Career Prospects


The BA(ESDC) programme provides excellent background for job opportunities in education, media, journalism, publishing and communication. These fields have become highly data-intensive and require talents who can acquire and utilise information from the international English-speaking world at an unprecedented speed. The analytical training provided by English linguistics courses plays an essential role in all aspects of integration of the use of English in the digital world.

Graduates will be able to transfer their multidisciplinary knowledge and their digital and intercultural awareness to participate in future development of digital learning. They will also be well-prepared to work for international technological enterprises or any other business with technology-driven innovation in which good English communication skills, a high level of digital flexibility and English proficiency are required.



  • Programme Admission Video

  • Senior Year Admission - Go Digital!






For Programme Information
Tel: (852) 2948 7247


For Admission Information
Tel: (852) 2948 6886

Other enquiries



Field Experience, internship, overseas trips and immersion may be affected by the pandemic situation. Appropriate alternative arrangements will be made if outbound activities are suspended. 



  • Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the University reserves the right to make amendments to any information contained in this website without prior notice. The University accepts no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
  • Any aspect of the course and course offerings (including, without limitation, the content of the course and the manner in which the course is taught) may be subject to change at any time at the sole discretion of the University. Without limiting the right of the University to amend the course and its course offerings, it is envisaged that changes may be required due to factors such as staffing, enrolment levels, logistical arrangements, curriculum changes, and other factors caused by unforeseeable circumstances. Tuition fees, once paid, are non-refundable.

  • Students admitted into this programme starting from the 2024/25 cohort are required to visit the Greater Bay Area (GBA) for a short trip (e.g. 1-day or 2-day 1- night trip) in order to complete the Cross-Faculty Core Course. While the GBA trip is heavily subsidised, students are still required to contribute 18% of the estimated cost of the trip ("student contribution"), whereas personal entertainment, meals expenses, travel document fee and personal insurance costs will not be supported. The estimated cost of the GBA trip for students admitted to the 2024/25 cohort is not available yet as it is subject to a variety of factors such as changes to the cost of the GBA trip as a result of inflation, trip duration, traveling expenses, the exchange rate, etc. The exact amount of student contribution is thus not available.