Dr ZHOU, Lulu Egret

Watching Mainland Chinese Television Dramas in Hong Kong: Youth, Identities and Transcultural Consumption
This ECS (Early Career Scheme, 傑出青年學者計劃) grant is funded by the Hong Kong Research Grants Council, which addresses an important and intriguing basic question: why, in light of significant anti-Mainland sentiments among Hong Kong youth, are Mainland TV dramas popular with this audience? The core method involves qualitative, in-depth, semi-structured interviews with 34 Hong Kong young viewers of Mainland TV dramas; and the research objectives are to yield new insights into urgent questions: the cultural and political affiliations of Hong Kong youth today; the current trends in TV viewership; and ultimately, the meaning of "Chineseness" at this point in Hong Kong, a contested territory.
Project Start Year : 2018

Chief Investigator(s) : ZHOU, Lulu 周潞鷺

Consuming Chinese Television Programs in Hong Kong: Transcultural Fandom and the Politics of Hong Kong Identities
Aiming to be a pilot study of my ECS project, this study is an empirical audience research of contemporary Hong Kong young adults’ TV drama consumptions, aiming to explore the depth of their TV drama viewing experiences in the theoretical lens of “Quality Television”. In 2017, my ECS project has been funded by the RGC on the basis of this pilot study.
Project Start Year : 2016

Chief Investigator(s) : ZHOU, Lulu 周潞鷺

DongFang Bubai's Queer Fandom in Contemporary Chinese Cyberspaces
This is a Start-Up Research Grant for Newly-Appointed Lecturers funded by the Education University of Hong Kong, and this project intends to study the online fandom of Dongfang Bubai, a legendary queer icon that was created by Jin Yong (1969), remade by Tsui Hark (1991; 1993) and Yu Zheng (2013), situating Chinese netizens' consumption practices in the fields of fan studies, gender and queer studies, literary and adaptation studies, as well as media and cultural studies.
Project Start Year : 2015

Chief Investigator(s) : ZHOU, Lulu 周潞鷺

Television Drama Consumption in Hong Kong: Audiences, Quality and the Politics of Popular Culture
This is an Internal Research Grant funded by the Education University of Hong Kong, which is an empirical qualitative audience research of contemporary Hong Kong young adults’ TV drama consumption. The research aiming to explore the depth of their TV drama viewing experiences in the theoretical lens of “Quality Television”.
Project Start Year : 2015

Chief Investigator(s) : ZHOU, Lulu 周潞鷺