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Programme Information Hub@BA(ESDC)

  • 14 Apr, 2022
  • Faculty of Humanities
  • Undergraduate Programmes

programmeinfohub2022

 

Programme Overview and Aims

 


•  To cultivate a new generation of English studies students with strong digital literacy skills through a digitally enriched curriculum;
•  All-round training in digital communication; and
•  Solid foundation in English language, linguistics and digital literacy, consolidated by hands-on experience in using digital tools for language applications.

 

Upon completion of the BA(ESDC) programme, our graduates will:

 
•  demonstrate a high level of proficiency in the English language; 
•  be digitally competent for communication in the cyber space; 
•  exhibit cross-cultural sensitivity in developing digital contents for applications in globally dynamic multilingual and multicultural settings; and
•  be reflective and responsive in terms of ethical principles in communication.


  • Programme Code
  • A4B093
  • Study Mode
  • Two-year Full-time
    (For Senior Year Admissions)
  • Programme
  • Leader-designate
  • Dr Albert LEE Kwing Lok

Highlights


 Welcome to Programme Information Hub@BA(ESDC)


Enjoy studying English and want employable skills in the digital age? Find out more about the new BA (Hons) in English Studies and Digital Communication, offered by the Faculty of Humanities, EdUHK. The new programme will launch in 2022/23 for Senior Year admission, aiming to cultivate a new generation of English studies students with strong digital literacy skills through a digitally enriched curriculum.

 

Don’t miss our Programme Information Hub with fascinating contents such as taster classes, virtual campus tour and FAQs. 

Taster Class Videos !

tastervideom-albertlee 

Taster Video 1

Using PRAAT to change the gender of your voice

 

In this 3-minute video, you will learn how to use PRAAT to resynthesise a male voice into a female one, and vice versa.

     

  • Dr LEE Kwing Lok, Albert

 

View More >>

taster video_drlauchaakming 

Taster Video 2

Building a chatbot using Amazon Lex

 

In this 4-minute video, you will learn how to create a basic
AI-enhanced English chatbot using Amazon Lex.

     

  • Dr LAU Chaak Ming

 

<< View More

 

 

Campus Tour Video

 

Find out all about the latest facilities that EdUHK students have access to for their learning here.     

 

View More >>

Scholarships


Entrance Scholarships

1. EdUHK Entrance Scholarship Scheme for Senior Year Entry

2. Faculty of Humanities Admission Scholarship

HK$20,000

For each recipient

One-off Full-tuition Scholarship:HK$42,100

One-off Scholarship:HK$20,000

 

Eligibility of nomination: Cumulative GPA of 3.3 or above on a scale of 4.0 in the sub-degree study (subject to availability)
Other Scholarships

3. The Hong Kong Jockey Club Scholarships

4. AIA Scholarships

5. Centaline Charity Fund Scholarship

HK$112,300 p.a.

 

(For Local student)

HK$210,200 p.a.

 

(For Mainland student)

HK$50,000 p.a.

HK$10,000 - HK$50,000

 

 

Note: The above information (including but not limited to scholarship availability, amount, selection criteria) is subject to change without prior notice.

 

For further information about scholarships, please click

 

 Details

 

Career Prospects

 


•  The BA(ESDC) programme provides an excellent background for job opportunities in education, media, journalism, publishing, communication related professions, and educational technology support.


•  Graduates will also be well-prepared to work in international technological enterprises or any other business with technology-driven innovation, etc.


 

 

FAQs


No, currently the programme offers Senior Year Entry only.

BA(ESDC) provides the same education qualification as other four-year full-time BA programmes.

IELTS or PSC test results are not compulsory for programme application, but you are welcome to provide relevant qualifications for reference.

An interview may be required. The format (online or face-to-face) is subject to change depending on the pandemic situation. It normally consists of self-introduction and group discussion. Direct offers may be given to applicants with outstanding academic performances.

The BA(ESDC) programme aims to cultivate a new generation of English studies students with strong digital literacy skills through a digitally enriched curriculum. The programme provides a wide range of courses to build a solid foundation in English language, linguistics and digital literacy, consolidated by hands-on experience in using digital tools for language applications. Students will be empowered to develop digital contents for the learning and teaching of languages, to publish in digital media and to support and critically evaluate digital communication solutions. A combination of humanities and digital communication technology will allow students to further contribute to the transformation of education, media, and publishing in the digital age.

Yes, the internship is a compulsory element in the programme curriculum. Students will be able to choose whether their internship takes place in Hong Kong or in the Greater Bay Area. The internship company will be arranged and assigned by the Programme. If students have any connection with a targeted company, they are welcome to refer the information to the Programme Team for consideration. 

Applicants without any formal training on computing are welcome to join the programme.  The IT-related courses are designed at an elementary level so as to build a solid foundation in students’ digital literacy. Students will be given hands-on practice in using digital tools for language applications inside and outside classrooms.

No. There is no specific admission requirement on applicant’s IT competency.

Yes, non-Cantonese-speaking students are welcome to apply to our programme. The following proficiency test result can also be used to fulfill the Chinese Language Requirement of the programme:

 

Proficiency TestsMinimum Requirements

GCE System

Grade E or above in GCE AS-level or A-level Chinese; or
Grade C / Grade 4 or above in GCSE / IGCSE / GCE O-level Chinese
IBGrade 4 in Chinese Language subject
OthersOther Chinese language qualifications deemed acceptable by the University

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