Personal Finance Students Excel at 2nd Greater Bay Area Accounting Case Competition
"Book Surprise team", formed by students from the Personal Finance Programme at EdUHK, achieved outstanding results at the 2nd Greater Bay Area (GBA) Universities Accounting Case Competition, securing both the First Prize in the preliminary round and the "Best Creativity Award" in the semi-finals. The team was the only one from Hong Kong higher education institutions to advance to the semi-final stage.
Award Ceremony of the Competition
Prestigious Academic Platform Fosters Regional Exchange
The competition, co-organized by 15 universities across the GBA, including Sun Yat-sen University, and hosted by the Guangdong Provincial Steering Committee for Business Administration Education, was professionally guided by the National Accounting Graduate Education Steering Committee. As a flagship academic event under the GBA Universities Accounting Alliance, the competition attracted over 20 higher education institutions from the region. The contest spanned three months and consisted of four stages: preliminary round (Phase I & II), semi-finals, and finals.
Award Ceremony of the Competition
Bridging Theory and Practice with Professional Excellence in Finance
The winning team stood out with their investigation report, "Digital Empowerment for Innovative Sustainable Accounting Practices." During preparation, team members conducted field research in Guangzhou, engaging with senior managerial members of a listed company to discuss digital transformation and sustainable financial and accounting practices. The solutions raised by the student team were grounded in real-world corporate sustainability assessments.
Snapshot of Semifinal: Personal Finance students debated on the case analysis
Dr. Tan Weiqiang, the Programme Leader of BA(Hons) in Personal Finance and MA in Personal Finance Education, acted as the supervisor of the team. He remarked, "The students effectively integrated ESG and sustainability knowledge from coursework with real business challenges, delivering solutions that are both innovative and practical."
Nurturing Versatile Talent, Showcasing Holistic Development Success
The achievement reflects the personal finance programme’s emphasis on "balancing theory with practice”. Through high-level professional competitions, students enhanced core competencies in financial analysis and teamwork while developing a global business perspective rooted in the GBA context. The success also highlights the programme’s commitment to deepening regional and international collaborations to enrich students’ experiential learning.
