Dr ZHU Yuefeng Alex

Alex has established a remarkable track record in conducting extensive research within the realm of personal finance and personal finance education. His expertise lies in the design, implementation, and evaluation of personalized financial intervention programs, all of which seek to cultivate financial planning activities across diverse age groups. Noteworthy among Alex's projects is the development of Python-based personalized financial projections. By leveraging this innovative approach, Alex has been able to create accurate and tailored financial forecasts for individuals. This valuable tool empowers individuals to make informed decisions about their financial future, taking into account their unique circumstances and goals. 

Additionally, Alex has contributed to the field of financial education by validating international standardized financial education initiatives among young people based in Hong Kong. Through meticulous research and evaluation, Alex has provided valuable insights into the effectiveness and adaptability of these programs in the local context. Such contributions play a vital role in enhancing financial literacy among the youth, equipping them with essential skills for navigating complex financial landscapes. Furthermore, Alex has directed their attention to customizing interventions specifically tailored to middle-aged adults' financial preparation for retirement. By developing targeted strategies and interventions, Alex assists this age group in making well-informed decisions about their retirement savings, ensuring long-term financial security. Through personalized guidance and support, middle-aged adults are empowered to proactively plan for their retirement years.

Research interests
Personal Finance
Personal Finance Education
Personalized Financial Intervention
Financial Counseling and Planning