首頁 聯絡我們
在教大的知識轉移
主要知識轉移活動
近年部份知識轉移活動
部份項目概覽
知識轉移分享會
Research & Knowledge Transfer Newsletter
Central Funding for Patent Applications
香港教育大學"教育與社會企業家基金"─ 粵港澳大灣區青年創業資助計劃
轉移·視野
「創新與科技基金」(iTech Fund)
「知識轉移基金」(KT Funds)
Procedures of Licensing of EdUHK IPs
「教育創新領導計劃」
教大獲獎創新項目巡禮2020
Fund for Innovation, Technology, and Social-wellbeing (FITS)
最新消息及通告
知識轉移年度報告
職員通訊錄
在社交媒體上關注我們
教大知識轉移
知識轉移分享會 (27/11/2017)

Sustainable Tourism Development for Post-earthquake Re-construction of the Wolong National Nature Reserve, Sichuan, China

 

Presented by  

Dr CHEUNG Ting On Lewis (Assistant Professor,SSC)

 


ABSTRACT  

The Wolong National Nature Reserve has been struck by the catastrophic earthquake event in 2008 and caused severe loss of lives and properties. The developing tourism industry of the Nature Reserve is seriously affected due to the large scale destruction of tourism infrastructures. After 7 years of re-construction of the infrastructures including some tourism facilities, the community is under a standby mode for receiving tourists again and waiting for the final completion of the main road in late 2016.  

A household questionnaire survey have been administrated in early 2014 and the results indicated that local residents were highly optimistic and held high expectations about the nature-based tourism development that could bring a lot of economic benefits for them. Structural Equation Model (SEM) has been adopted to test the association between perceived economic impacts and cost of local residents and their willingness to support (WTS) for the development and found that perceived economic benefit did not indicated significant association with WTS, but the perceived economic cost indicated negative association with WTS. Two mediators namely “improvement of living environment” and ‘degradation of living environment” have been added into the model that could eventually connect the missing link between the perceived economic benefits and residents’ WTS. The findings highlighted that the importance of actual economic benefit is an important determinant to predict the WTS of the local residents. On the contrary, the construct of ‘degradation of living environment’ is not a significant determinant to predict their WTS as the local residents’ decline to participate once they realize that the development project would possibly cause negative impact on their living environment. “Seeing is believing” is of course expected for the economic benefit, but not important for the local residents on the negative impacts. Recommendations on ecotourism policies were suggested to ensure sustainable development of the nature reserve.

 

Apart from the introduction of a scientific research, the second part of the seminar will introduce how these research findings can inform ecotourism policies and the process of implementation of the those ecotourism policies. (Presentation PDF) 

 

Copyright © 2016 The Education University of Hong Kong. All rights reserved. Best viewed with Internet Explorer 8.0 / Netscape 7.0 or above and with 1024 X 768 resolution