Governance Report 管治報告 香港教育大學 2023-2024 年報 57 Risk Themes 風險類別 Risk Statements 風險陳述 Mitigation Plans 減低風險計劃 Risk Treatment 風險管理 Reputation 聲譽 • While the strategic positioning of EdUHK is clear, the continuous effort in having EdUHK’s teaching and learning achievement and future visions to be seen is vital for enhancing EdUHK’s reputation, absence of which may impact EdUHK’s competitiveness and ability in attracting prospective staff and students • 儘管教大的策略定位明確，但持 續努力展示教大的教與學成就及 未來願景對提升教大的聲譽至關 重要，缺乏這些可能會影響教大 的競爭力以及吸引潛在員工和學 生的能力 • Continue to enhance communication achievements and overall image • Engage more stakeholders to participate in publicity plans • Leverage social media and digital platforms • Strengthen the monitoring of public opinion and improve the risk management system • 持續提升溝通成就和整體形象 • 吸引更多持份者參與宣傳計劃 • 利用社交媒體和數位平台 • 加強對公眾輿論的監測並改善風 險管理系統 • Increased the publicity of excellent teaching and learning cases • Further expanded the scope of publicity and promotion to more stakeholders and established regular communication mechanisms with faculties and academies • Utilised multiple channels to enhance visibility of faculties’ and students’ successes • Focused on public opinion changes in social media, and established crisis management emergency mechanism and handling procedures • The 30th anniversary served as an excellent opportunity to Senior Management to engage internal and external stakeholders • Utilised recognised metrics such as QS and THE university rankings to help promote the University’s image and achievements to stakeholders • 增強優秀教與學案例的宣傳 • 進一步擴大宣傳和推廣的範圍， 涵蓋更多持份者，並與各學院建 立定期溝通機制 • 利用多種渠道提升各學院和學生 成功的可見度 • 關注社交媒體上的輿論變化，並 建立危機管理應急機制和處理程 序 • 三十周年慶典為高層管理團隊提 供了一個與內部和外部持份者互 動的絕佳機會 • 利用知名指標，如QS和THE大學 排名，幫助向持份者推廣大學的 形象和成就
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